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Key Concepts in VCE Business Management Units 1&2 3E & eBookPLUS

Key Concepts in VCE Business Management Units 1&2 3E & eBookPLUS
Title information
Author/s
Chapman
ISBN13 9780730318224
Pub date December 2014
Pages 392
RRP $84.95
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Key Concepts in VCE Business Management Units 1 & 2
provides an innovative way of structuring learning by solving key problems:

• How can students of all abilities be engaged and motivated (including the most able students)?
• How can current real-world examples be brought into the classroom?
• How can students be best prepared for their exams?

KEY FEATURES

 
• Revised and up-to-date case studies, business statistics and legislation
Case studies incorporating the latest business news, views and trends
• Latest trends in human resource management and change management
• Key knowledge points from VCAA VCE study design
• Highly visual, digestible, lesson-based sections
• Chapter summaries, school-assessed coursework tasks and review questions

Key Concepts in VCE Business Management Units 1 & 2 and eBookPLUS is a hard copy student text accompanied by eBookPLUS.


eBookPLUS resources include:

Videos featuring Australian businesses, with worksheets
• A glossary, crossword and missing-word glossary quiz for each chapter
VCAA VCE exam questions
School-assessed coursework designed in Microsoft Word for easy customisation
Weblinks to key business bodies and teacher support resources - eGuidePLUS
• Access from any digital device: PC/MAC/iPad/Android Tablet.

about the authors vii
how to use this book viii
about eBookplus x
ICT activities xi
projectsplus xii
acknowledgements xiv

UnIt 1 Small business management 1
Could you be a successful entrepreneur? 1

Chapter 1 Introducing business 2
1.1 For-profit and not-for-profit organisations and their features 4
1.2 Distinctions between small, medium-sized and large businesses 8
1.3 Objectives of different types of organisations 11
Extend your knowledge: Business helping the community 14
1.4 The contribution of small business to the economy 16
1.5 The internal environment of a business 18
1.6 The external operating environment of a business 20
1.7 The external macro environment of a business 22
1.8 Business ethics and socially responsible management 25
Apply your skills: Socially responsible management 29
Chapter 1 review 31

Chapter 2 Small business — decision making 34
2.1 The motivation behind starting a small business 36
2.2 Business concept development and initial market research 38
2.3 Innovation and entrepreneurship as a source of business opportunity 40
2.4 Forms of business ownership and business structure — unincorporated businesses 43
2.5 Incorporated businesses and other business entities 46
2.6 Purchasing an established business or commencing a new business, including franchise operations 49
Apply your skills: Establishing a business 52
2.7 Location options and the factors that affect that choice 54
2.8 Business support services 57
2.9 Practices which contribute to ethical and socially responsible management with respect to decision making 60
Extend your knowledge: Decision making 62
Chapter 2 review 64

Chapter 3 Small business — planning 68
3.1 Major business planning throughout the life of a small business 70
Apply your skills: Business plans 72
3.2 Human and physical resource needs 74
3.3 Financial planning 76
3.4 Sources of fi nance 78
Apply your skills: Financing the small business 82
3.5 Marketing strategy 84
Extend your knowledge: Modern marketing plans 88
3.6 Ethical and socially responsible management in terms of planning 90
Chapter 3 review 92

Chapter 4 Small business — evaluation 96
4.1 Evaluation of performance — an introduction 98
4.2 Financial indicators 1: The Income Statement 101
4.3 Financial indicators 2: The Balance Sheet 103
Extend your knowledge: Ratios 106
4.4 Non-fi nancial indicators 109
Apply your skills: Evaluating small businesses 112
4.5 Legal and government regulations 114
Apply your skills: The importance of complying with legal and government regulations 118
4.6 Ethical and socially responsible management with respect to evaluation 120
Extend your knowledge: Ethical and socially responsible
management 122
Chapter 4 review 125
optIons 131

Chapter 5 Introductory accounting for small business 132
5.1 The accounting system 134
5.2 Types of source documents 136
5.3 Elements of a cash book 139
5.4 Taxation obligations and business structure 142
5.5 Goods and services tax (GST) 145
5.6 Financial reports 147
5.7 Price-setting strategies 150
Apply your skills: Break-even analysis 152
5.8 Ethical and socially responsible management of accounting practices 155
Extend your knowledge: Ethical pricing 157
Chapter 5 review 160

Chapter 6 Management of staff in small business 168
6.1 The management of staff — an introduction 170
6.2 Recruitment and selection 173
6.3 Interviewing applicants 176
Apply your skills: Recruitment and selection 178
6.4 Employment arrangements 180
6.5 Occupational health and safety 183
6.6 Equal employment opportunity 185
6.7 Ethical and socially responsible management of employment practices 188
Extend your knowledge: Researching issues in staff management 191
Chapter 6 review 193

Chapter 7 Information and communications technology (ICT) in small business 196
7.1 Introduction to information and communications technology in small business 198
7.2 Strategies to select appropriate hardware and software to meet small business needs 201
7.3 Possible uses of available computer software 204
7.4 Possible uses of Internet and communications technologies 207
7.5 Uses of e-commerce 210
7.6 The benefi ts and costs for small businesses that use technology and e-commerce 212
7.7 Ensuring the security of technology and information 214
7.8 Ethical and socially responsible management of
ICT in small business 217
Apply your skills: Business systems and system security 220
Extend your knowledge: e-commerce and e-business 222
Chapter 7 review 224

Chapter 8 Legal requirements of small businesses offering goods and services 228
8.1 Legal responsibilities of small business — an introduction 230
8.2 Federal, state and local government 232
8.3 The Competition and Consumer Act and consumer protection 234
8.4 The Competition and Consumer Act and business competition 237
8.5 State government legislation — the Australian
Consumer Law and Fair Trading Act 240
8.6 Small business and local government 242
Apply your skills: Responsibilities created by the three levels of government 244
8.7 Common law responsibilities — law of contract 247
8.8 Common law responsibilities — the tort of negligence 250
8.9 Ethical and socially responsible management of legal responsibilities 252
Chapter 8 review 255
UnIt 2 Communication and management 259
Spinning a successful communication web 259

Chapter 9 Communication in business 260
9.1 Communication and its relationship to business objectives and strategy 262
Extend your knowledge: Miscommunication 264
9.2 Participants in the business communication process 266
9.3 Type, purpose and audiences of information to be communicated 269
9.4 Types of communication methods 271
9.5 Appropriate methods of communication for
different management situations 275
9.6 The effectiveness of methods of communication 278
FMPrelims vi 9 October 2014 1:16 PM
9.7 Communication behaviours that are unethical or illegal 282
Apply your skills: A question of law and ethics 284
Chapter 9 review 286

Chapter 10 Managing the marketing function 290
10.1 The marketing function and its relationship to business objectives and strategy 292
10.2 Market research processes 295
10.3 Market attributes — market dimensions and segments 299
10.4 Market attributes — consumer trends and behaviour 302
10.5 Key elements of a marketing plan: Establishing objectives and market description 305
10.6 Key elements of a marketing plan:
The marketing mix (product and price) 307
10.7 Key elements of a marketing plan: The marketing mix (place and promotion and related strategies) 310
Apply your skills: You’ve got the product but no one knows about it yet! 313
Extend your knowledge: The target market and the marketing mix 314
10.8 The product life cycle: Innovation, introduction, growth, maturity and decline 316
10.9 The product life cycle: Extension strategies — export and diversification 319
10.10 Relevant performance indicators to evaluate the performance of marketing strategies 321
10.11 Issues in marketing — technology and globalisation 323
10.12 Ethical and socially responsible management and legal requirements 326
Chapter 10 review 329

Chapter 11 Managing the public relations function 332
11.1 The meaning of public relations and its relationship to business objectives and strategy 334
11.2 The significance of image 336
11.3 The concept of ‘publics’ and their respective characteristics 338
11.4 Public relations objectives and strategies used in a range of planned business situations 340
11.5 Public relations objectives and strategies used in a range of unplanned business situations 343
Extend your knowledge: When things don’t go according to plan 346
11.6 Relevant performance indicators to evaluate the performance of public relations strategies 348
Apply your skills: Real public relations success stories 350
11.7 Issues in public relations 352
11.8 Issues in public relations — ethical and socially responsible management and legal requirements 354
Chapter 11 review 358

Appendix 361
Glossary 362
Index 370

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